Communicating a global effort in a few spreads

PATH India wanted to get an annual diary and a calendar designed for
the year 2019. The international organisation recently had a complete rebranding done so the print material had to strictly follow the new
brand guide.

The client provided the textual content to go with every month and the overall brief was to create a hardbound diary with monthly separators that could talk to their stakeholders about width of work they do across the globe.

The icons/illustrations on the separator pages are inspired by the content for the respective months. Some designs are inspired from certain aspects within the content and some by the overall meaning of the content for the respective
months. They are arranged in a way that they follow the lines of one of the several geometrical forms/shapes prescribed in the PATH brand guide.

The front and back covers of the diary and the front page of the calendar had UV coating done over the dark red shapes to give them a premium look.

Client Name
PATH

Corporate Stationery

Digital Illustration

Monthly Separator Spreads from the Diary

The icons are arranged in the form of a hexagon and the lines in the background follow the same form creating a dynamic composition. The rice icon is inspired by ‘delivering nutritious food’; the light bulb is inspired by ‘support local innovation’; the handshake is inspired by ‘partnerships between public and private health systems’; the pie chart is inspired by ‘PATH bringing technical expertise’; mother and child is inspired by ‘helping support new mothers’; and the vial is inspired by ‘access to lifesaving vaccines’. Please note that this month separator is a spread.

Rice is shown within a decagon that is formed by multiple lines creating a feeling of a protective shell around it playing on the notion of fortification. Please note that this month separator is a spread.

Here we show the different stages of the treatment provided under the PPIA model for TB patients: infection > check up > diagnosis > treatment > follow up/reminder > and it ends with the patient being cured. Please note that this month separator is a spread.

This design is inspired by the phrase ‘system integrator’ mentioned in the content. The bulb represents ideas that are nurtured and supported with the help of the Impact Lab. Please note that this month separator is a spread.

Shown here are broadly the different stages of a clinical research where one experiments > creates the drug/device > takes the help of the CReATE softwares to launch and reach the intended target audience. Please note that this month separator is a spread.

These represent the different ways PATH is combating the spread of Encephalitis; introducing low-cost vaccines; training health personnel; establishing treatment centres; mapping out high-risk villages. Please note that this month separator is a spread.

This one is inspired by the aspect that PATH provides strategic technical assistance to policy makers through accurate and reliable data for decision-making. Please note that this month separator is a spread.

This one is a metaphorical depiction of the aspect of ‘universalizing access to breastmilk’. The icon of a mother breastfeeding her child in the center is surrounded by a globular grid with icons depicting milk. Please note that this month separator is a spread.

Here we show the process in which PATH is preventing diseases from spreading; preclinical research; pivotal clinical evaluations; and introduction of new vaccines and immunization system. Please note that this month separator is a spread.

For eliminating neglected diseases, the following steps are followed; strengthen disease surveillance; tracking diseases; training healthcare workers; and providing monitoring feedback to policy makers. Please note that this month separator is a spread.

A vaccine vial is shown at the head of the circular formation with ice crystals metaphorically playing on the idea of a cold storage. Please note that this month separator is a spread.

The design combines a stethescope and lines from a circuit board reaching multiple people playing on the aspect of a technology enabled healthcare for all. Please note that this month separator is a spread.

This spread shows the organiser with space for writing notes.

Some Pages from the Calendar (Adaptations from the Diary)

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